We empower you to make the right decisions & manage changes effectively
Concepts are great – but worthless without targeted integration into your enterprise. Our consultants apply their field-proven methodologies and project expertise to actively assist you in implementing the changeover to comprehensive CRM.
- Cost-benefit analysis:
A company’s success is predicated upon the right customer strategy. One cannot achieve effective CRM, if the focus is on implementing the software only. Instead, the emphasis should be on a targeted strategy that thoroughly considers all channels, contact points, media, products, and services in all value-oriented aspects of customer relationships. Moreover, the CRM strategy should be able to meet ambitious requirements cost-effectively. We figure out how this affects you in particular, using procedures that have been proven repeatedly in the field, including quantitative and qualitative analysis of the CRM strategy (cost-benefit analysis). In addition to identifying direct and indirect benefits, we compute the total-cost-of-ownership (TCO), and derive value drivers that are necessary for systematic financial control of projects. - Change management:
To bank on the success of your change, you must get your employees on board by making them aware of the change, involve them directly in the planning and implementation phase, and bolster their skills to carry out the change. That’s what change management is all about – to transform the mindset and focus on a host of key factors to successfully change the processes. Our field-proven methodologies to manage change are systematically coupled to the project plan. We establish the requirements in an initialization phase. Next, we move into the planning phase to identify the stakeholders, develop appropriate measures, and establish the communications approach. Then we follow-up by shifting into the execution mode. In the final phase, we embed the changes within your company and assess the degree of success. Through such a transparent and controllable process conducted with you, we make sure that these changes actually deliver their full benefits. - Project & program management:
Intelligently and rigorously organized methods are imperative for coping with complex tasks. We meticulously consider the triangle of time, quality, and costs as the implementation target. We help you systematize all required implementation actions and combine them into subprojects by topic. We guaranty that all tasks and measures for the subprojects and the complete program are consistent in each phase from a technical and content standpoint, allowing you to verify progress at any time. We also handle all the communications necessary to coordinate activities among departments, while generating project status and cost reports by phase. - Training & coaching:
Consulting alone is often insufficient, which is why we back you in different roles, based on your needs. We offer our capabilities, for instance, as a coach to draw up CRM solutions, or as a trainer and/or methodology expert on issues of relevance to you.
Your ec4u contact

Roman Lenz
Principal
Strategy & Business Consulting
Phone +41 44 874 44 81
roman.lenz@ec4u.com