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Providing you with comprehensive solutions to steer your customer-oriented enterprise

Our strategy & business consulting group offers an extensive range of services – spanning the initial concept and strategy through to successful execution of your project. These solutions are tunable in four dimensions and designed to deliver comprehensive customer orientation. We assist you in securing sustainable competitive advantages to increase your corporate value.

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Strategy and Business Consulting

You can count on our comprehensive support to establish spheres of activity, processes, and measures to continuously optimize your CRM effort.

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Vision, Spheres of Activity and Roadmap

We help you to address such issues and come up with a target map that unifies core promises made to customers with overriding quantitative and qualitative targets.

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CRM Assessment and Process Design

We systematically assess your CRM effort to identify your structures, processes, competencies, and conditions concerning customer relationships.

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Requirements Management

Our methodology bolsters your technical department and management in ascertaining and defining requirements for CRM projects.

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Manage and Implement

You can count on our support to make internal changes in line with your needs – either as a coach and methodology provider or as a project/program manager.

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Customer Value Management

Our consultants assist and guide you in developing and implementing such a customer model.

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Customer Communication/Multichannel

You can bank on us to master this highly complex challenge to convey the right information via the preferred channels to your customers, who typically use the most modern devices. As such, we ensure that you can continue to contact your customers in a personalized manner.

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Customer Experience Management

You can bank on us to tailor the management of your customer experiences. We jointly define and implement customer experiences at key contact points, and develop a full set of control instruments.

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Customer Segmentation

We help you optimize customer care concept based on your growth goals, and create a foundation for successfully executing cost-effective customer development plans.

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Social CRM

We will work with you to define your goals precisely and identify the right social media channels by customer group, while helping you set up these new channels for your campaigns and service processes.

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Manage Complaints and Feedback

We help you to define methods suited for generating meaningful customer feedback, embed them in your company, and draw concrete action plans from the results.

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Sales Support and Controlling

We help you respond to these issues effectively by defining value-driven arguments, the right segment, product, and channel mix, and a fully optimized sales organization.

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Campaign Management

We assist you in devising a marketing concept that includes all key criteria for successfully managing your campaigns.

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Reacquire Customers

We can assist you in developing a customer care and service concept to identify lost customers, analyze the reasons why they departed, and come up with a strategy to reacquire them.

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Gap Analysis and Technical CRM Concept

Our support covers a gap analysis, i.e. a comparison of your targets verses actuals. We use this to draw up a general concept, fine tune it, and provide active support during its implementation.

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Evaluating CRM Systems

ec4u supports you in executing complex projects such that you are highly successful in selecting the right CRM solution, software vendor, and IT service provider.

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Project Management

Intelligently and rigorously organized methods are imperative for coping with complex tasks. We assure the successful implementation of your project in front of the triangle of time, quality and cost.

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Change Management

Our field-proven methodologies to manage change are systematically coupled to the project plan.

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