ec4u has conducted several guidelines:
CRM 2.0
How Social CRM is changing the sales landscape
Slowly but surely businesses are implementing new techniques to sell products and services. In sales these techniques are often referred to as CRM 2.0 or Sales 2.0. It is a simple but appropriate term for this business practice, in particular since many of the Sales 2.0 applications and techniques originate from the Web 2.0 movement.
It is difficult to provide a dedicated definition of the terms Web 2.0, Sales 2.0 and CRM 2.0 because these movements are relatively new. Furthermore, these movements are constantly developing from the “bottom-up” and it is difficult to differentiate them from one another. It is hard to say where Web 1.0 ends and where Web 2.0 begins. The same holds true for Sales 2.0 and CRM 2.0.
SaaS (Software as a Service)
Guide to using SaaS (Software as a Service) for CRM
Businesses believe that the importance of customer management has not changed in the current economic crisis. A survey conducted by ec4u expert consulting ag revealed that measures to improve customer service are at the center of investments.
