The competitive landscape in the financial services sector underwent a fundamental change in recent years. Advances in ITC (information technology and communications), and the noticeable rise in regulatory directives within the EU have intensified the competition, while greater transparency of costs versus benefits have resulted in declining margins. Under the current state of the market, companies have scant room to maneuver and must respond appropriately to orient themselves comprehensively towards customers.

Banks
Acquisitions, collaborations, new competitors, and innovative business models have reshaped the structures and conditions for success in banking. Comprehensive customer orientation backed by innovative sales, marketing, and service concepts have increasingly become the bywords for growing profits and sustaining profitability over the long-term. Our CRM business and IT experts possess banking and process know-how marked by specialized technical expertise. In addition, they are well versed in executing organizational and personnel related aspects for complex projects. This allows us to pursue an integrated approach that guarantees the economics and feasibility of jointly derived measures.

Insurance
The insurance sector is undergoing a steady stream of strategic changes. Insurers are thus facing challenges posed by new entrants from other sectors – entrants that raise the intensity of competition and make the waters murky. Enterprises consequently have to place high priorities on issues like value-based customer orientation and sales optimization – to improve profitability of their divisions. ec4u offers you the entire gamut of solutions, based on field-proven methodologies. Our CRM business and IT experts provide solid advice to senior management and serve as experienced partners to implement your CRM plans effectively.